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MANUAL
You earn XP from releases, growth points, quests, achievements and simply being active. Each level needs a bit more XP than the last (level n needs about 100 × n1.5 XP in total). Levels unlock bigger markets: a bigger market multiplies everything your app earns, but the grader expects a stronger spec sheet.
| Tier | Unlocks at | Earnings multiplier | Minimum spec strength |
|---|---|---|---|
| Niche | Level 1 | x1 | 30 / 100 |
| Startup | Level 4 | x3 | 50 / 100 |
| Global | Level 8 | x10 | 70 / 100 |
| Source | XP |
|---|---|
| Releasing an app | 100 × tier multiplier (100 / 300 / 1,000) |
| Growth points | 1 XP per point |
| Being active today | +10 |
| Quests and achievements | Shown on each quest |
When you release, you register the X post that carries your promo. For its first 48 hours we re-check it every 4 hours. Replies, reposts and quotes count more than likes; views count a little.
| Signal | Weight |
|---|---|
| Like | 1 |
| Reply | 2 |
| Repost | 3 |
| Quote | 3 |
| View | 0.005 (1,000 views = 5) |
That engagement is then divided by a curve of your follower count (followers + 100, to the power 0.75). Bigger accounts are expected to get more engagement, so a post that does well for its size scores well: an account with 20× the followers needs only about 2.5× the engagement to match you. The score grows logarithmically, so a viral post helps a lot but can't break the game.
The grader (an AI) also scores your spec sheet from 0 to 100 on three things. If spec strength is under your tier's minimum, the release is rejected with feedback so you can improve it.
| Score | What it means | Effect |
|---|---|---|
| Spec strength | Is this a coherent product with a clear audience? | Multiplies starting traction |
| Theme fit | Does it match the theme prompt? | Up to +25% traction |
| Video sells the spec | Does the promo show what the spec promises? | Up to +10% traction |
Your starting users come from launch score × tier multiplier × spec strength, plus the theme-fit and video bonuses, times any theme bonus. Then every day at 00:45 UTC each app ticks: new apps grow fast (about 15% a day, fading over the first few weeks), every app loses some users to churn, and there's a little randomness (±2%). New engagement on the launch post and upvotes from other players give extra boosts.
| Model | Revenue per day | Daily churn | Valuation |
|---|---|---|---|
| Subscription | users × monthly price ÷ 30 | 3% | 36 × monthly revenue |
| Ads | users × 50 impressions at $5 CPM (≈ $0.25 per user) | 5% | 24 × monthly revenue |
| One-time | new users today × price | 8% | 12 × monthly revenue |
| Boost | Effect |
|---|---|
| Each upvote today | +0.2% users |
| New launch-post engagement | Adds users, scaled like the launch score |
Revenue goes to your cash. Net worth = cash + the valuation of all your apps.
Once a day we read your public X profile. Your followers on day one are your baseline and earn nothing; only what you grow after joining counts. Growth is measured in percent against your follower count 7 days ago, so +30 on 300 beats +60 on 6,000.
| Part | How it's scored | Limits |
|---|---|---|
| Followers | Percent growth vs 7 days ago × 200, plus a small bonus for net new followers today (log scale) | Percent counted between −20% and +50%; losses cost up to 25 points |
| Activity | 2 points per post or reply today | First 20 count (max 40) |
| Top tweets | 10 × new engagement on your 5 growth-slot posts (normalized like the launch score) | Max 100 |
An active day is one where you post at least once or release an app. Active days build your streak, and the streak multiplies the day's points. Total points become XP and virtual dollars (1 point = 1 XP = $1).
| Streak | Multiplier |
|---|---|
| 1 day | x1.0 |
| 2 days | x1.1 |
| 5 days | x1.4 |
| 11+ days | x2.0 (cap) |
| A quiet day | Streak holds, momentum −10% |
| 7 quiet days in a row | Streak and multiplier reset |
Leaderboards can be filtered by weight class (your current followers), so you compete with accounts your size. The fastest-growing board is open to everyone.
| Class | Followers |
|---|---|
| Under 1K | 0 – 999 |
| 1K–10K | 1,000 – 9,999 |
| 10K–100K | 10,000 – 99,999 |
| 100K+ | 100,000+ |